I just came across an amazing tool!It’s called the Customer Focus Calculator and it analyzes the text on your website to determine whether it’s focused on the customer or not.

Here’s what they say on the site where the tool can be found:

As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. If you want more of them to buy, your focus has to be on your customer. How do you communicate that to them? With the words you use on your site. Are you talking mostly about them and their needs or are you talking mostly about yourself?

It’s also referred to as the “We We Monitor.”)

As a copywriter for several years, this was one of the weaknesses that I encountered more than any other when I reviewed existing website copy — too much focus on the company or individual and not enough on the customer. I even wrote about it here and also here.

Are you brave enough to put your website copy to the test? If so, visit this site now and see where you stand on the “We We Monitor.”

If your results are less than Excellent, it might explain why you’re not getting more of your visitors to buy … and why you need to make a course correction. BTW, it’s FREE to use this tool.

I’m going to let you in on a little secret.

But first, let me ask you … do you offer affiliate products from your website? How successful are you? Do you get monthly checks or do you just get an occasional payment? Are your payments over $50 or just a measly $5 or $10 now and again? What would you say if I told you about a program that practically guarantees you’ll receive payments each and every month?

But wait. I’m getting ahead of myself.

Did you know …

Internet affiliate marketing programs have been around since 1994. One of the best known affiliate programs was established in 1996 by Amazon.com. Since then, affiliate marketing has grown by leaps and bounds. In fact, it’s been estimated that affiliates worldwide earned over $6.5 billion in 2006!

Affiliate programs are an ideal way to make passive income; that is, income where money is received, usually on a regular basis, without continuing effort (my favorite way to make money). That said, I’d like to tell you about an affiliate program that has proven to be very profitable for me (over $500 so far this year — UPDATE: $1320 through August). It’s for a high-quality product offered by a long-time and well-respected online business owner. His name is Jim Daniels and he’s been making a living off the web for over 10 years.

The product? The New Age Work At Home Plan: Internet Based Financial Independence in 10 Simple Steps.

This is a report in which Jim talks about the blueprint he uses that has made him a successful online business owner. It’s also a report in which he explains how YOU can make some of that passive income I’ve been talking about.

The report normally sells for $97 — but as a visitor to my Blog, I’m letting you in on a little secret. You can access this report for FREE by simply clicking on the Gold Key.

Reading this report is going to give you a two-fold benefit: (1) you’re going to gain some valuable information on how to become financially independent on the internet, and (2) you’re going to learn how to start earning a tidy sum from Jim’s affiliate program.

I urge you not to put this off “until later.” It will only take a few moments to access the report and then you can do as Jim says, “sit back and watch the commissions pile up.”

If you’ve had an online business for any length of time at all, you recognize the importance of website traffic. You’re keenly aware that no visitors equals no sales. So you’ve put considerable effort into attracting people to your website by writing articles, utilizing Google Adwords, participating in forums, exchanging links, etc., And your hard work has paid off. You’ve earned a respectable position in the search engine results and you’re getting a regular stream of visitors to your website.

But something’s wrong. You’re not getting any sales!

Naturally, there are countless reasons why people don’t buy a certain product or service. For example, it may not be exactly what they’re looking for, the price doesn’t fit their budget, someone else is offering a better deal, etc.

But all too often, the primary reason website visitors aren’t buying is because the website isn’t user-friendly.

What’s a user-friendly website? In simplest terms, it’s a website where your visitors can quickly find what they’re looking for and easily make their purchase.

It encompasses the design and layout, the navigation menu, the sales message, the images, the use of colors and fonts, the general content, the ordering process … in fact, all the elements that make up a website.

But probably the most important element in this list is the navigation menu because if people get lost in your website, they’re going to leave.

A navigation menu needs to clearly show the way through your website. There needs to be enough links to give visitors an overview of your site’s content — but not so many that they have to click repeatedly to reach their desired destination.

It’s been shown that most people are fairly persistent. They’ll click on several links in an effort to find what they want — but the frustration level builds with each additional click.

It’s not unlike trying to call someone at a company and being presented with an automated menu. The voice starts out by giving you variety of options and you enter the one that seems to most closely fit your needs. Then you’re presented with another set of options, so you enter another number – only to be given more options. You try again. Finally, after going down several levels, you may or may not reach the department you originally wanted.

Did you enjoy the experience? Or did you hang up in total frustration?

Always remember that your website visitors are not nameless, faceless entities. They’re real people with real needs. And the more you can help them to find what they want on your website, the better chance you’ll have of making a sale.