Do you know about eye tracking? This is the way it’s described on the poynterextra.org website:

Eyetracking is research that tracks where a person’s eyes look while reading, then analyzes the data to reveal patterns. By combining and reviewing data from multiple individuals during testing, you can discover representative patterns that apply to most of the population.  

Several studies have been conducted related to eye tracking, and Seth Godin has posted an excellent summary of the results on his blog.

Having this information can be extemely helpful in knowing what your site visitors are looking at when they arrive at your website, and how long they spend on the different areas.

For example, did you know that the top left corner is the first place your visitors look? Or that they ignore large blocks of text? Or that they spend considerable time looking at your navigational menu?

These are just some of the areas to consider when laying out your website. Even if you don’t do your own website, always remember ‘you’re the boss,’ so make sure the person you hire follows these eye tracking tips.

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I’m not sure where the person got his information, but on the Warrior Forum, someone made the comment that the “About Me” page was supposed to be about “how you can help me.”

This is incorrect.

The sales copy is where you write about how you are going to help your prospects. The “About” page is supposed to be just what it says … about you and/or your company.

Partly because of SPAM, but also because of the real threat of identity theft, people are becoming extremely cautious about buying products and services online.

They are looking for websites that appear trustworthy and generate confidence. They want assurance that the person or company behind the website really exists. 

They want to know such things as how long your company has been in business, where it’s located, the name of the principal(s). If you are a service provider, they want to be assured that you have plenty of experience and, in some fields, they may look for educational qualifications and/or professional credentials.

People also want to know who to contact if they have a problem so it’s important that you provide not only an email address, but a phone number as well. (Many website owners have a separate “Contact” page for this information, which is fine, but it doesn’t hurt to include it on the About page as well.)

Depending on the subject of your website, the About page may also be a good place to let people see the human side of you — to let your personality come through (just don’t go overboard and include all your personal foibles). You might even want to provide a little background on why you started your business.

If you would like to know other ways that you can ensure your credibility and trustworthiness on the internet, request my FREE report, ”Creating Strong Website Credibility.”