Writing
Archived Posts from this Category
Archived Posts from this Category
I just came across a series of reports on writing and marketing written by Marcia Yudkin, who excels at turning words into money.
Marcia has worked with clients to help them with information marketing, publicity, copywriting, site makeovers, and more, for over 18 years. She has written such books as:
Plus she has written for and been featured in numerous magazines, including New York Times Magazine, Entrepreneur, Working Woman, etc.
You can be assured that Marcia knows what she writes about!
Go here for a list of Marcia’s reports on writing and marketing. You won’t be disappointed.
How would you like to double — or even triple — the amount of sales and profits you generate on your website?
It’s entirely possible … using the power of copywriting!
Copywriting that’s done right is guaranteed to increase the visitor-to-sales conversion rates on your website. And that’s what puts money into your pocket.
If your website hasn’t been performing the way you want, i.e., you’re not making sales, you need to take advantage of this FREE report called “Aim For The Heart.”

Here’s what’s included:
Don’t delay! Learn how to write copy that stirs emotions and makes your visitors buy NOW.
If you’re like many people, you’ve probably dreamed of writing a book.
So why haven’t you?
Maybe it was because you just couldn’t get started. Or maybe you didn’t think you had the time to write a book. Or maybe you felt like what you had to say had already been said. Or maybe you simply didn’t feel you had any writing talent.
Well, I have good news for you!
I recently discovered a web site that is specially designed to help you write a book (fiction or non-fiction) — and faster than you ever thought possible!
In fact, you could write a book in as little as 14 days!!
But that’s not all. You’ll learn how to:
Regardless of your writing ability …
Even if you’ve never written anything close to the size of a book …
Even if you have only a few minutes each day to make it happen …
You CAN write a book in 14 days or less.
Did you know that writing a book makes you an instant authority in your field? Not only that, a published book will open numerous doors and provide you with contacts you never dreamed possible.
If writing a book has always been your goal, your dream, your desire, then I strongly encourage you to check out this website. Don’t let your insecurities stop you.
P.S. Be sure to sign up for the 14-day FREE eCourse.
Never underestimate the power of emotion in your website sales copy.
Watch this video to see why:
Great copy leaves a strong impression and generates action; mediocre copy simply relays information.
I’ve never been a fan of those really long-scrolling sales letters that you see on many websites. Quite frankly, I don’t have the time or patience to sit and stare at my computer monitor for umpteen minutes reading about a product.
Not to mention that many of these sales pitches are poorly written, hype-filled, and just plain boring! They say the same thing in a dozen different ways trying to convince the reader to buy, buy, buy. Is it really necessary to beat prospective customers over the head to get them to take action?
I think another reason I dislike long sales letters is that I’m sick of being constantly assaulted by advertising and more advertising. It’s everywhere you turn – on TV, the radio, the telephone (‘on hold’ messages), through email, in regular mail, etc., etc.
So, for me, when I see a sales letter on a website that goes on and on and on, it’s just more of the same.
Anyway, I think that’s why I was mildly exhilarated when I read an online article recently that said shorter sales letters performed better. In addition, Michael Fortin, one of the foremost copywriters on the internet, has said that he believes long-scrolling sales letters are dying.
I tend to agree with the woman’s skirt principle: copy needs to be long enough to cover the essentials, but short enough to be interesting. 
What starts every buying decision is a customer’s recognition of a need or a problem. From that point on, the customer is looking for a solution. The job of the sales copy is to show the customer that your product or service offers that solution.
You don’t have to write reams of copy to accomplish this task!
Just remember these three elements:
Say what needs to be said to grab their Attention, stimulate their Interest, inspire Desire, and take Action (the AIDA formula).
Just don’t overdo it.
If you’re interested in learning more about how to write website sales copy, you might be interested in my ebook, “How To Be Your Own Copywriter.” Recently updated, it now has a section on SEO copywriting.
If you can write a 7-page report, you can build a 6-figure business.
I don’t know about you, but for me the thought of creating an entire ebook isn’t very appealing. Although I’ve done it before and will probably do it again, there are certain steps involved that make the task seem overwhelming.
You have to choose a topic, write 50-100 pages, make a sales letter, set up your payment process, and finally, figure out how to sell the darned thing. Even before you make a dime!
Then I discovered a new course from Jimmy D. Brown that makes the entire process not only simple and straightforward, but also significantly easier.
Who’s Jimmy D. Brown?
Well, first of all, Jimmy is known for his reputation — in a good way.
He’s been building a business online since 1999 and is talked about in Internet Marketing circles as the “nicest guy in Internet Marketing.”
So what does that prove? It shows two things:
However –
I must admit I was skeptical. I mean, I’ve pretty much seen it all online. You know what I’m talking about … every magic lamp, magic beans, and magic wand known to the marketing world has been pitched my way. I’ve heard all about how “this one’s different” and all that garbage.
That’s why I was PLEASANTLY surprised when I saw this new course from Jimmy. He’s put something together that shows you how to start from scratch and actually make a profit in just 7 days. And it’s not the same old recycled junk that I’ve seen so many times before.
The case studies he provides at his site show the potential:
All from writing short reports.
That means if right now you have no list, no web site, no ideas … nothing … you can still actually make money from this system in just one week.
(Of course, if you have some of those things, you can see results even quicker!)
In other words, there’s a small fortune to be made with small reports!
If you order the course today, you could literally be taking orders for your first small report in less than one week from NOW.
So, head over to Jimmy’s website now to read more about how you can make a fortune writing small reports.
Or, if you’re not ready to invest in the full course but would like to learn more, here’s a free report about how to make BIG profits from S.M.A.L.L. reports.