How would you like to double — or even triple — the amount of sales and profits you generate on your website?

It’s entirely possible … using the power of copywriting!

Copywriting that’s done right is guaranteed to increase the visitor-to-sales conversion rates on your website. And that’s what puts money into your pocket.

If your website hasn’t been performing the way you want, i.e., you’re not making sales, you need to take advantage of this FREE report called “Aim For The Heart.”

Here’s what’s included:

• The difference between copywriting and “emotional” copywriting
• How emotions affect the buying process … and how you can  increase sales by triggering them in your prospects
• The most common buying emotions and how to use them to your advantage
• The fail-proof copywriting formula that increases sales 99% of the time
• And much more …

Don’t delay! Learn how to write copy that stirs emotions and makes your visitors buy NOW.

CLICK HERE for the FREE REPORT.

Never underestimate the power of emotion in your website sales copy.

Watch this video to see why:

Great copy leaves a strong impression and generates action; mediocre copy simply relays information.

I’ve never been a fan of those really long-scrolling sales letters that you see on many websites. Quite frankly, I don’t have the time or patience to sit and stare at my computer monitor for umpteen minutes reading about a product.

Not to mention that many of these sales pitches are poorly written, hype-filled, and just plain boring! They say the same thing in a dozen different ways trying to convince the reader to buy, buy, buy. Is it really necessary to beat prospective customers over the head to get them to take action?

I think another reason I dislike long sales letters is that I’m sick of being constantly assaulted by advertising and more advertising. It’s everywhere you turn – on TV, the radio, the telephone (‘on hold’ messages), through email, in regular mail, etc., etc.

So, for me, when I see a sales letter on a website that goes on and on and on, it’s just more of the same.

Anyway, I think that’s why I was mildly exhilarated when I read an online article recently that said shorter sales letters performed better.  In addition, Michael Fortin, one of the foremost copywriters on the internet, has said that he believes long-scrolling sales letters are dying.

I tend to agree with the woman’s skirt principle: copy needs to be long enough to cover the essentials, but short enough to be interesting.

What starts every buying decision is a customer’s recognition of a need or a problem. From that point on, the customer is looking for a solution. The job of the sales copy is to show the customer that your product or service offers that solution.

You don’t have to write reams of copy to accomplish this task!

Just remember these three elements:

Say what needs to be said to grab their Attention, stimulate their Interest, inspire Desire, and take Action (the AIDA formula).

Just don’t overdo it.

If you’re interested in learning more about how to write website sales copy, you might be interested in my ebook, “How To Be Your Own Copywriter.” Recently updated, it now has a section on SEO copywriting.