You may have heard that PLR (Private Label Rights) is the way to go to create content for your website, blog, articles, etc. 

And it is.

Except that if you use the PLR content ’as is,’ you may be setting yourself up for duplicate content penalties from the search engines.

This happens when others use PLR content on their website, in their articles, or on their blog without rewriting it. If you do the same thing, the search engines are going to — guess what — find the same content on two different sites and ZAP! One or both of you are going to be penalized.

That’s why rewriting your PLR content is the best way to deal with this problem. It takes a little more work, but it’s a sure bet.

It’s difficult to know exactly how much to change, but even changing only 10% of the content can easily put you in the clear. Out of a 500-word article, that’s only 50 words — less than one paragraph over all. Pretty easy.

Tailoring content has another advantage. You can give your site a unique ‘flavor’ by modifying the PLR article to something that sounds more like how you would write.

Of course, you could avoid the duplicate content issue entirely by writing every article from scratch. But that’s time-consuming and not everyone has the interest or the ability. And starting from a blank page is tough! It’s a lot easier to re-write something than to write from just a topic idea. Changing a phrase here or there is easy and the writing that’s already on the page stimulates you to think of alternatives.

PLR content vendors vary a lot. I’ve found Niche Content Packages is one of the best quality PLR sites around. They’ve been online since 2005 and they hire the best professional writers to give you the best content.

Niche Content Packages

PLUS … when you purchase one of their packages, you receive graphics specifically designed to go with your chosen topic. A nice little extra that’s not offered by everyone.

If you’re new to PLR, you may be interested in reading a FREE report called, “PLR SECRETS: How to Use PLR Products to Create a Money-Making Small Reports Business.” It’s a meaty 43 pages of solid content, teaching people how to use and monetize PLR content.

You can download it by clicking here.