I’ve been online for several years (since 1998), so I’m on several mailing lists. As such, I regularly get notices of “hot selling” and “can’t live without” and “you’re definitely going to make money with this one!” products.

The thing I question — and I can’t help but wonder if others do the same — is when the writer says something like, “Wow! My new product (ebook/course/software) is flying out the door! I’ve already sold X (large number — usually in the hundreds) copies.”

It’s hard for me to believe they’ve really sold that many copies. I can’t help but think it’s more of a marketing ploy so readers will feel like they’re ‘missing out’ if they don’t buy this “hot selling” item.

If I’m right about this, I can’t help but ask … where’s the integrity?

Agree? Disagree?