I just came across an amazing tool!It’s called the Customer Focus Calculator and it analyzes the text on your website to determine whether it’s focused on the customer or not.

Here’s what they say on the site where the tool can be found:

As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. If you want more of them to buy, your focus has to be on your customer. How do you communicate that to them? With the words you use on your site. Are you talking mostly about them and their needs or are you talking mostly about yourself?

It’s also referred to as the “We We Monitor.”)

As a copywriter for several years, this was one of the weaknesses that I encountered more than any other when I reviewed existing website copy — too much focus on the company or individual and not enough on the customer. I even wrote about it here and also here.

Are you brave enough to put your website copy to the test? If so, visit this site now and see where you stand on the “We We Monitor.”

If your results are less than Excellent, it might explain why you’re not getting more of your visitors to buy … and why you need to make a course correction. BTW, it’s FREE to use this tool.