I just read a blog that talks about the importance of good web design (one of the many elements that makes a website successful).

The blog writer references research done by Carleton University in Canada that found “Web users form first impressions of web pages in as little as 50 milliseconds (1/20th of a second).”

The reseachers further suggest that these “first impressions can influence subsequent judgments of website credibility and buying decisions.” (For more information on website credibility, download my FREE report, “Creating Strong Website Credibility.”)

This is further evidence that the success of your website is not based entirely on traffic. Yes, traffic is important because without it, your site is just taking up space on the internet. But once your visitors arrive, the design of your website (along with navigation, content, ordering process, etc) plays a major role in determining whether they will stay … and buy.